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At the Start

Gene Hurwitt started his first business at the height of the Depression, with little more than an idea and the generosity of a stranger. As he rode a streetcar one day, he shared his idea with a man sitting next to him: a fur cleaning business that would cater to San Francisco department stores. Gene was an accomplished storyteller, engaging and electrifying.

At the end of the trip, the stranger offered to finance the business. He told the man he couldn't possibly accept - there was no way to be sure he'd ever get a dime back. "Someday, you'll be in a position to help somebody else out, and you will.

That singular gesture got Gene Hurwitt started in business. But more importantly, it strengthened his conviction that one could succeed by simply living one's life wtih honesty and integrity.

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